Created to promote Best Foot Forward's Coast to Coast Training Camp,

this campaign combined photography and videography to capture the experience from an athlete's perspective. Following founders Bob and Hamish across the paddle, run and bike disciplines, we filmed interviews throughout the journey to share the insights, coaching and value participants can expect.

The campaign was transformed into social media ads, reels and promotional content, and created a library of assets to support Best Foot Forward’s future marketing.

A man is running on a rocky trail next to a river or stream, with hills or cliffs in the background. He is wearing a navy blue shirt, gray shorts, white socks, and running shoes.
A person in black athletic clothing and a helmet, holding a paddle, carrying a white kayak along a pebbled shoreline beside a body of water, with mountains in the background.
A man is kneeling beside a red vehicle near a body of water with mountains in the background, fastening a kayak or boat onto a roof rack.
A man in a kayak wearing a cap and life vest, holding a paddle, on a rocky shoreline with a lake and mountain range in the background.