Oscar Eide came to us shortly after launching the brand,

with a clear focus on creating modern outerwear rooted in its 100-year New Zealand heritage. We developed a collection of photography and video content for the website and advertising campaigns, capturing the craftsmanship, quality and timeless character behind the brand.

The content was created to give Oscar Eide a strong visual presence while reflecting its focus on 100% New Zealand-made products and pieces designed to last. The resulting photography and video provided a versatile library of content for ongoing digital marketing, while also helping the brand gain exposure through opportunities including Air New Zealand's Kia Ora magazine, The New Zealand Herald and other editorial and campaign placements.

A woman stands outdoors next to a vintage green truck, wearing a brown cap and a green jacket, with trees in the background.
Woman in a yellow jacket and white hat adjusting it outdoors near a green vehicle and trees.
Young man in a red jacket standing outdoors near a boat with mountains in the background.
A woman with short hair and fair skin sitting at a poker table, resting her chin on her hand, with playing cards, poker chips, a glass of water, and some money on the table.
A man standing in front of a vintage camper trailer in a grassy field, wearing a denim jacket, dark jeans, brown boots, and looking upwards.
Close-up of person wearing a light green jacket with hands in pockets, standing outdoors with a camper or trailer in the background.
A young man with curly hair sitting on the driver's side of an old green utility vehicle, with mountain landscape and cloudy sky in background.
A woman in a green jacket standing outside near an RV, with mountains in the background, framed by a camera viewfinder.
A man in a yellow jacket and brown boots is fishing on a rocky shoreline by a lake surrounded by green mountains.
A man sitting outdoors near a parked camper trailer, wearing a yellow jacket and dark jeans, holding a fishing rod.