Oscar Eide came to us shortly after launching the brand,

with a clear focus on creating modern outerwear rooted in its 100-year New Zealand heritage. We developed a collection of photography and video content for the website and advertising campaigns, capturing the craftsmanship, quality and timeless character behind the brand.

The content was created to give Oscar Eide a strong visual presence while reflecting its focus on 100% New Zealand-made products and pieces designed to last. The resulting photography and video provided a versatile library of content for ongoing digital marketing, while also helping the brand gain exposure through opportunities including Air New Zealand's Kia Ora magazine, The New Zealand Herald and other editorial and campaign placements.